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Color Correction Film

Color correction is just one step of the entire film making process. What a difference it can make. You can take average footage and really make it pop, sing and enhance the viewing experience of your project. If you have excellent footage, then the sky is the limit. You can also make images look garish, ugly and destroy all the hard work the crew did to capture those images on the day of the shoot. The challenges and choices are many and it comes with great responsibility if you are the one applying the Color Correction and Color Grade. In the indie film world, jobs are more often merged and unified and Color Correction is more and more falling into the hands of the Editor. The smaller the budget and tighter the deadline…the more often this becomes true. Shane asked me to take this opportunity and pass on some tips and tricks I have learned over the years of Coloring features, shorts, ads, music videos and documentaries.

Color Correction

is the process where every clip is manually tweaked to get a good exposure and balance of light. Each clip is adjusted to match color temperature to a predefined choice for each scene. This tedious and mechanical process is essential and in its own way, an art form. The use of SCOPES (Waveform, Vectroscope, Parade) is critical to this step and luckily most NLE’s and Grading software have them built-in. Without them you are literally flying blind and solely trusting your eyes, which have to adjust to room light ambience, fatigue, funky monitors and other factors constantly. Trust the SCOPES and let them guide you into accurate and creative decision making. Learn more about color correction here.

Color Grading

The creative process where decisions are made to further enhance or establish a new visual tone to the project through software including: introducing new color themes, re-lighting within a frame, films stock emulations, color gradients and a slew of other choices. Being that this is purely creative, there is no wrong or right…only what the DP, director and colorist feel is appropriate for the story. It can be subtle and invisible or over-the-top and uber-stylized. Therein lies the challenge…The challenge of choices. The tools available are so numerous, powerful and often free (Davinci Resolve Lite!) that you have no excuse not to explore these options further before you embark on the Grading journey, learn more about color grading here.

 

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Toons

Qualifications

Although education is not required, most employers prefer cartoonists who have completed some training beyond high school. Individuals can choose from associate’s and bachelor’s degree programs in animation for entry-level employment, and master’s degree programs in animation can lead to career advancement. Cartoon designers need to especially be skilled in drawing and animation, and have a professional portfolio to be successful. Knowing the basics is essential for cartoon designers, some may take college courses to pursue an undergraduate or graduate education. Degree options include an Associate of Arts in Animation, a Bachelor of Media Arts in Animation, and a Bachelor of Fine Arts in Animation. Many universities, community colleges and art schools offer cartoon animation and illustration programs. Undergraduate requirements typically include courses in figure drawing, cartooning, illustration, comic book art, character design, and 2-dimensional design. For most animation studios to get higher paying jobs or move up in the company it is recommended to get some form of college education click here to look at colleges.

Dream job as a designer

Cartoon designers create animated pictures for television, movies, and websites using hand-drawn or computer-generated techniques. They may specialize in interactive content, multimedia animation, comic strips, comic books, and graphic novels. Cartoon designers find careers in a range of industries, from print advertising to film to game design. Entry-level cartoonist jobs typically require an undergraduate education or several years of practical experience. Cartoon designers often enter careers animating for television or motion pictures, designing video games, illustrating children’s books, animating special effects, and producing graphic novels. Career options outside the entertainment industry include art director, software publisher, art professor, and medical illustrator positions. A career as a cartoon designer calls for adroitness in animation, drawing, and illustrating. Making cartoons for online content, movies, and TV are among the numerous jobs for cartoon designer. To move up to higher positions, a bachelor’s or master’s degree in animation or a related field is strongly recommended, in addition to a compelling portfolio. Click here to look as what these type of designers do.

Favorites and Least Favorites

A couple of my personal favorite adobe soft wares are after effects, illustrator, and premiere while some of my least favorites are Photoshop, and animate. I use Illustrator to make characters and essentials such as background and other objects. Afterwards I go into after effects to animate the characters that i made and import sound. Some of my favorite cartoons that id like to work on would be south park, adventure time, and american dad.

Creative common license

All Creative Commons licenses have many important features in common. Every license helps creators we call them licensors if they use our tools retain copyright while allowing others to copy, distribute, and make some uses of their work at least non-commercially. Every Creative Commons license also ensures licensors get the credit for their work they deserve. Every Creative Commons license works around the world and lasts as long as applicable copyright lasts (because they are built on copyright). These common features serve as the baseline, on top of which licensors can choose to grant additional permissions when deciding how they want their work to be used. The Creative Commons copyright licenses and tools forge a balance inside the traditional “all rights reserved” setting that copyright law creates. Our tools give everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work. The combination of our tools and our users is a vast and growing digital commons, a pool of content that can be copied, distributed, edited, remixed, and built upon, all within the boundaries of copyright law.  Creative Commons licenses require licensees to get permission to do any of the things with a work that the law reserves exclusively to a licensor and that the license does not expressly allow. Licensees must credit the licensor, keep copyright notices intact on all copies of the work, and link to the license from copies of the work. Licensees cannot use technological measures to restrict access to the work by others.

Professionals 

Professionals have to be very careful with what they can use because fr the most part the outcome of them using the copyright work and remixing it would be for profits and if there’s complications with the copyright, the re mixer can get in some trouble. Sometimes even result in being sued due to in-proper documentation they failed to do right with. You can read more on copyright and copyright works here.

Students 

If the work is intended for work to turn in the student still has to comply to copyright usage technically, although if the student doesn’t use the work for profits and does not allow the work to get out in the internet then technically secretly the student can use works. Then again if your’e afraid of getting “caught” then don’t use it, anything under fair use can be used technically.

Real Time v. Offline Video Editing

Offline Video editing

used when you’re working with high file size/high resolution video files. The file size of raw (or uncompressed footage) can be astronomical and it will tax your computer system if it isn’t equipped to handle such a workload. By transcoding that footage down into a lower resolution format you can help speed up the editing process by a lot. Just be aware that while the editing process will go much smoother, you will lose time on the front-end and back-end because you will need to transcode and then eventually replace the lower resolution footage. Generally you don’t need to use offline editing if you have applications like Premiere Pro, Final Cut Pro X and Avid Media Composer can work perfectly with raw footage. All of which can work with raw footage with for the most part ease. With the advancements in computer technology the need for an offline edit is getting smaller.  As film resolutions grew larger and the file sizes bigger, and transcoding was easier, editors would duplicate the footage but at a lower resolution in order to speed up the actual editing process. Learn more here.

Real Time Video Editing

Where real time video editing is mostly used in is genres like sports, events, coverage, and music, rare in fictional video such as drama, comedy, and others. Real time video editing can be very complicated especially when you only have one camera, its basically pointless to try to do so when this is the scenario however it is plausible in some cases.  The most common way around this problem is to use multiple cameras. Sporting events often have a dozen or more cameras from different angles, meaning the director can always use the best shot, and cameras can re-position while they are not being used. Some music videos make a feature of using a single shot for the entire video. This can be very effective and generate a point of discussion. A variation of true real-time video is a serialized story such as a soap drama. Although each individual episode contains time-compressed story-telling, the series as a whole develops more-or-less in real time. A year in the series takes a year in real life to watch. In this way the viewer feels like they are following the lives of the characters. Learn more here.

Both 

There are various uses of offline and real time video editing, you have to look into which best interest you in your situation.

Creative Productivity

Qualifications and Expectations

For a media production manager the job may require a bachelors degree. Being a media production manager you should have experience in the practical aspects of production, such as filming, lighting, recording, and editing. These are key to your success in whatever field your’e put in. Media Production managers come from a variety of different backgrounds in the media industry, some work in doors studio film and some others do work outdoors to do photo shoots, while others script supervise or are production assistants. Most creative directors start with a bachelors degree in the creative field, creative directors usually come from being copywriters. designers, art director, and similar creative backgrounds Learn more here. Having creativity, analytical skills, decision making skills, interpersonal skills, management skills are essential to a creative directors work.

Differences

Media production managers review finished scripts, draw up initial schedules and budget estimates. See all the resources it will take for the program, including actors or presenters, locations or studio facilities, props, crew, and equipment. Production procedures are about the same concept, to share what they will do with the particular work, and if there are any problems with scheduling such as weather afflictions. Both usually negotiate with actors and crews to stay within budget, obtain copyrighted music, pictures, or content, and ensure the team complies with health and safety regulations. Creative designers need to be innovative as they always want to think of ways to improve in existing material, come up with new ideas to make products more appealing. Oversee what other creative roles are doing and make it better or come up with something much better. A creative director is restricted to keep things on brand never leaving the guidelines its essential to make sure things never slip. While being a creative designer is more of a loose job where your job allows you to give your own twist, media production managers are more hands on but sticking to guidelines. Creative directors are usually in charge of the design team, which goes from junior to senior designers, as well as any web-based creative. I also would say that the creative director is responsible for anyone in the company when it comes down to how things are going to look. You need to have a real understanding and love for your company because you are looking after its image. In the end you have to love your job, learn more here.

Audio Designer

Education & Training

Sound designers go to school in order to learn about the programs they’ll be using to be an audio engineer and mix music. However, a lot of the learning is done when you’re on the job. It’s best to interact with the software and use it with simple jobs and progress from there. Having experience at a studio gives you an upper hand because it teaches you about your composition. Also you have the ability to interact with equipment that the typical engineer wouldn’t have. In some cases you will have to rely on your own skill due to budget or not enough time with equipment that would facilitate your work.

1.Sound Technician

Sound technicians are usually the ones who are at concerts responsible for high quality sounds during performances. Setting up all the equipment and making sure nothing fails during the performance with the rest of the crew. Supervising where all equipment is and sound checking all the equipment to make sure nothings wrong. Some even go the extra step working with the soundboard during the live performance.

2.Music Editor

Music editors are responsible for the correlation between visual representation and its music counterpart. An example of this would be a video game where the image or film is synchronized with the music. Music editors can also branch out to fine tune the music such as working on the music sensitivity, ear balance, and awareness of how the music can impact the visual aspect and dramatic effect . To learn more about this job click here.

3.Audio Developer

Audio developers create, collect, or compile sound effects and music to be used in apps, video games, and other web-based features. The lead audio developer may record sounds or music or draw from a preexisting sonic library, or both, and may oversee voice-over recording sessions. The audio developer’s primary role is to ensure that the finished product contains professional-quality audio. An audio developer should possess electronic production and sound design skills, a working knowledge of professional audio recording and editing software, a creative mindset, and typically must harness the ability to deliver results under tight deadlines.

4.DJ/Remixer

A DJ would be in charge of editing the originals of songs completely recreating it, altering a few things, or mix it with other songs. The DJ can also perform for live audiences using a pre-made playlists.

5.Audio Engineer for Video

Audio Engineers for video are also responsible for synchronization of tunes correlating with its visual counterpart. To learn more about this job click here.

 

Top 5

Online display ads have become the normal in anyone’s internet experience, which is why you should know what size you should have to best represent your business. These ads can be very difficult when trying to show what your business is about. However, when done successfully those ads can be very successful for your campaign and increase revenue.

With many different web banner ads there are many great performing ones, whether they’re positioned the right way they can increase your revenue. Also when they are wider they’re more of a friendly to the viewer at a glance they can read more without interruption.

Make sure that your ads do not exceed 150 KB in file size. Anything bigger than that will be disproved by google due to the bigger file size will take more time to load and be slow compared to other ads. After designing the graphics for the ad your product should be in JPEG, SWF, PNG, or GIF formats. To learn more about appropriate web ad sizes depending on what the content is click here.

Banner (460 x 60)

A smaller type of web advertising which can still have a impact on the website depending on content. This ad resides along edges and does well with words.

Leader board (728 x 90)

This web ad tends to have more ad inventory available from advertisers, which can increase earnings when both text and images ads are enabled. It performs its best when its placed above the main content and forum sites. There always be more content on the leader board when its animated and items such as inventory are fading in and out which also increases revenue.

Inline Rectangle (300 x 250)

Also known as a medium rectangle, It works best when its on the right or left side of content which where it can be eye popping to the viewer.  This ad can be animated to show more inventory.

Large Rectangle (336 x 280)

Also known as a large rectangle, it performs best when its embedded within text content or at the end or articles to catch the viewers attention when done reading. Since there is more space available there can be more content for a specific audience,

Half Page(120 x 600)

A visually impacting virtual ad which are proffered by brand advertisers, due to their massive size it will most likely catch the readers attention.

There are more than just these ad sizes that are usable, to learn more about other ad sizes click here.

UI and UX wait who?

UX is user experience design for short, while UI is user interface design. Both of there elements are crucial to the website itself, they work closely together with each other. However, their relations with each other does not mean they’re the same, the roles that are played by both differ by a margin. User experience design being the more complex of the two due to its responsibility to have the optimizations and measurements to support the site. User interface are the cosmetics of the site such as the colors.

User Experience Design

The process of the satisfaction by improving usability, ease of use, and interaction between customer and product using the design. It doesn’t necessarily need to be a digital product or anything related to tech, its the connection of user availability and how the product can be interacted with. The user experience is any and all interactions between potential, or active customers. However, of the term it has been used almost entirely in the digital fields. Its referred as a substitute word to “market research.” The term started to be recognized when the industry of anything digital came about, which was also around the terms invention. User experience design is the process of development with improvement of the quality interaction between the user and the company. Its responsible for being hands on with the research, testing, development, content, and prototyping to test for resulting interactions. Whether its okay or good to have the product the way that it is. For examples of user experience click here.

User Interface Design

The process of focusing on the optimization of the product and cosmetics of a product based on effectiveness and entertainment to user. User interface is based on the look and the feel of the product, the inter activeness and the way its presented. User interface is challenged with the attractiveness of the product and responsiveness for the user. Which can sometimes be confused with user experience however it is somewhat different. User interface is visually strong to best enhanced for the users benefit. Being visually guiding with interactive elements is key for a strong interpretation of user interface. The skin of a product can also be a term to describe user interface. The products reactivity and interactivity in response to the users input is different from user experience. Due to it being a different form of structuring the product, for more examples of user interface click here.

Web Test?

Companies still use user testing, although not as much as before. However some companies still invest into user testing, for example: a new feature is implemented and corporate does not know how the user would interact with the new feature. User research can provide valuable insight.

Track Improvements

The best outcome of user testing is that you will be able to validate your assumptions. You can track those assumptions over time, continuously giving you measurable data back for your evaluation. You can categorize your tracking of improvements however you may like or categorize what would need work and what may seem confusing.

Reduce Your Costs

User testing will give you feedback from your users and will help you make a research-backed user center decisions. Help you avoid expensive development errors which would cost you terribly. Fixing an error after development would be more expensive than it would have been before. It could have been avoided by user testing rather then spending the time re working the website. There are multiple factors when it comes to this: wrong assumptions about users, features no one uses, or confusing navigation. Developers time is expensive, you can save hundreds of engineering hours and thousands of hours which would have not been wasted with user testing. Its the best way to go and to read more about it click here.

Find Where Your Customers Get Stuck

Probably the most beneficial features when using user testing is to see where your visitors do not understand what to do and or get stuck on. Some examples of this would be: misleading navigation, problems with creating accounts or signing in, buttons not properly functioning, or inaccurate search results. Sometimes your visitors might be multitasking and may not pay their full attention to your website and may not understand what your website may be wanting to do. So you have to take the extra step to make your website the most simplest it can possibly be.

Getting a Unbiased Perspective

You become pretty attached to your work, where your bias will always be there no matter what. On the users end opinions may differ due to complications where you the designer may understand but may seem unclear to others. User testing gives you the ability to the experience of using your website through other eyes with their opinion on it. View it their way and understand why the feature or layout isn’t appealing to them, learn more here.